First, a toast to you!

You’re in love. You both value experiences over possessions. You fearlessly tackle your passions. You don't care if people think you take too many pictures of your dog. Your favorite dates involve trying things you've never done before. You’re confident in who you are as individuals and as a couple. You're engaged and couldn't be happier about spending the rest of your lives together.

Cheers to that! We love love like it’s our job.

But, perhaps after that initial excitement of being engaged, you started to feel a little overwhelmed and stressed out about wedding planning. Maybe the logistical details are far outweighing the dreamy parts. You might go so far as to say wedding planning feels like a second full-time job, and it’s keeping you from enjoying the happy romance you dreamed your engagement would be.

We don’t want you to feel that way.

About Us

We love helping adventurous couples, like you, conquer that feeling of overwhelm so that they can celebrate the beginning of their marriage stress-free!

As for us — we are easygoing, straight-shooters with a silly side. We live in jeans and yoga pants (except on wedding days). We decompress with Netflix, dog walks, and boxed wine. We believe in emergency chocolate stashes. And we love helping couples create weddings that totally embody the essence of their personalities.

With over 16 years experience in the event industry ­— from bussing tables to assisting photographers — we have the perfect balance of logistical knowledge, problem-solving skills, and calm-under-pressure personality.

Sound like your jam? Check out our services!

Philadelphia Wedding Planners Heart & Dash // Owners Sarah Kudlack & Sarah Zero
Philadelphia Wedding Planners Heart & Dash // Owners Sarah Kudlack & Sarah Zero

Owner Sarah Kudlack (left) with Heart & Dash's brand designer, Sarah Zero (right) // Photos by Poser Photobooth Co.

 Sarah Kudlack

Heart & Dash Owner, Planner & Stylist

Where I came from

Hi! I'm Sarah... I’ve lived in six different states, but have moved 12 times (my fallback career is a professional packer)! People say I talk like a Southerner, look like a Midwesterner, and drive like a Northerner.


While I’ve been in the event industry since age 14, it’s been intermixed with dashes of the different. I'm always trying new things, like taking guitar lessons, becoming a lifeguard, teaching infants to swim, getting my pilot’s license, mowing yards, and working in a cereal factory. These experiences provided me with a unique outlook on life!


While I’ve worked all over the country running events and have dealt with everything from a missing officiant to a hurricane, I still get excited about what I get to do every day. Meeting new people gets me looking forward to the possibilities!

Beyond the job

Loves: I married my husband Frank in 2010 — he’s tall (6'8"!) so I get to wear heels! But let's be honest, I prefer sneakers. We had our first child March 2017 — Finn Evan... he's huge and makes us smile daily, couldn't ask for better!

Pup: Our fur baby Regan is my child (if I could carry her in a baby Bjorn I would) and my Instagram is full of her adorableness. See #reganthedog.

Drink: Boxed wine (Moscato) is my jam!

Guilty Pleasure: I love talking about anything: HGTV, skin care, curly hair problems, Scandal, or Trivia Crack — let's play! I also have a propensity to overuse exclamation points!!!! So if you're a grammar nerd, sorry, but they are directly connected to my happiness level! :) 

You can learn more about me personally at @SarahKudlack on Instagram.

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