Barn

End of Summer Wedding at Brandywine Manor House

A summer wedding at Brandywine Manor House in Pennsylvania with a romantic color palette and stunning florals. Heart & Dash provides day-of wedding coordination for couples to aide in reducing wedding planning stress. 

How We Launched a Barn Wedding Venue

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photo by Heart & Dash

Non-profit Delaware Greenways hired Heart & Dash to help them transform the barn at Historic Penn Farm into an event space. The barn sits on a 112-acre farm in New Castle, Delaware that has been operating for 200+ years. Delaware Greenways — which manages the farm — decided to open the barn as a venue for weddings, non-profit events, and community programming. Though they're experts in the non-profit world, they were new to the world of events, so they enlisted Heart & Dash for our knowledge about the weddings and events industries.

photo by Heart & Das

We began our 12-month holistic approach to launching the venue by establishing the vision for the property and goals for the venue. Because Delaware Greenways is responsible for managing the farm itself, creating educational programming, and maintaining its other projects throughout the state, we knew the next most important to-do was to establish clear processes, roles, and responsibilities. For example, the outdoor ceremony space is maintained by the tenant farmer, who also maintains the corn and soy fields, so it was essential to establish a system to keep him in the loop (so he knows when machinery needs to be stored away in time for weddings, for example). We also provided a list of recommended priorities for construction and venue amenities to boost the value of the space.

photo by Heart & Das

Delaware Greenways also enlisted our help in creating a brand identity that would appeal to their ideal clients — for both weddings and other types of events. We designed a logo that incorporated a nod to the past (corn) and the future (a meadow lined with sunflowers). In addition to the logo, we created a color palette, letterhead, a sales kit, and a special favor to give all who visited the barn for a tour. You can read more about the brand launch here

photo by Heart & Dash

Next, we focused on paperwork for clients and vendors. This included everything from establishing the first draft of the rental agreement and walking through policy decisions, to vetting a list of approved caterers, to double-checking who needs to provide what forms of insurance. Having been in the industry for 15+ years and working with all types of venues, we were able to anticipate questions and proactively craft answers prior to launch.

Sharyn Frenkel Photography

Sharyn Frenkel Photography

photo by Sharyn Frenkel

To drum up buzz for the venue launch, we planned and styled a photo shoot of a faux wedding (also known as a "styled shoot"), wrote press releases, and got the shoot published on a national wedding blog as well as a top local blog. Read more about the shoot here.

Sharyn Frenkel Photography

Sharyn Frenkel Photography

photo by Sharyn Frenkel

Lastly, we worked with Delaware Greenways to host a bridal show at the barn so that couples could begin seeing the progress and the potential for weddings and events. We carefully documented all questions and delivered feedback and recommendations to Delaware Greenways to help them continue to improve the venue.

Brittney Raine Photography

Brittney Raine Photography

photo by Brittney Raine Photography

We are happy to say that the venue opened this past fall, had an average of five booking inquiries a week, booked six weddings, and hosted its first two! We look forward to hearing stories about weddings at events at Historic Penn Farm for years to come.

Brittney Raine Photography

Brittney Raine Photography

photo by Brittney Raine Photography

Rustic DIY Wedding at Barn on Bridge :: Lori & Paul

Lori & Paul were such a badass couple! Our first meeting was via Skype and with their vintage tees, trendy glasses, and tattoos I totally felt like the nerdy kid in a cardigan. After chatting for all of 2 seconds I realized A) they were as cool as my first impression; and B) they were a totally chill couple that were going to be a blast to work with.

We work with couples no matter where they’re located or planning their event, which is why we love Skype! Planning from a distance can cause a lot of stress for couples — on top of planning a wedding for the first time, hey, let’s do it long distance! So the first thing we did with Lori & Paul was firm up a schedule of communication.

Both Lori & Paul were very hands-on throughout the process and they crafted, created, and constructed many of the detailed elements of their big day. Lori, a cake designer, actually made the cake with such incredible sugar flowers.

The groom spent his morning at The Shave Bar, totally manly way to spend your morning!

Words from the groom: Sarah touched based throughout our entire engagement with regular calls and Skype sessions to make sure that we were on the right track and that everything was being planned in a timely manner in able to make the whole wedding a success. She provided us with several worksheets to track our progress and stay organized — something that is very hard to do when planning a wedding. On the day of the wedding, Sarah (and company!) made the entire day stress free (aside from the typical stress and anxiety of actually getting married). We didn't have to worry about a single thing — she took over communication with all of our vendors, and the event staff at the venue. I can wholeheartedly say that without Sarah's help, our wedding wouldn't have been as much of a success. The level of professionalism displayed by Sarah and her staff was absolutely incredible, and I couldn't have imagined the day without her! We highly recommend working with Heart & Dash. Also, aside from being incredibly professional, everyone at Heart & Dash is super friendly and helped calm my nerves on the day of — I can't thank them enough!

Vendors:

Photographer:  Lauren Fletcher Photography
Wedding Planner:  Heart & Dash
Ceremony/Reception Venue:  Barn on Bridge
Reception Music: DJ Perry Angelozzi
Ceremony Music: Max Prussner
Hair/Makeup: Just B Beautiful
Florals: Whole Foods
Caterer: Robert Ryan Catering